Melanoma is not easily detected in people with colour majorly because people don't know how to understand that they have a problem until the very end. We decided to not wait but bring the solution to the place they like to visit a lot - a luxury clothing store. You walk into the store for a new t-shirt and you walk out being informed about melanoma and the different ways of self-examination.
All you need to do is look for your t-shirt size and read everything the patch has to say to you.