When it comes to ordering food, we eat with our eyes first.

However, the experience might be different for colour blind people. Colourblindness is more widespread than many realise, with roughly 70 million people in India experiencing it.

With an intent to make food ordering more enjoyable and easier for colour blind consumers, McDonald’s India launched a new feature on its McDelivery App and website to make it Colour Blind friendly, first of its kind initiative in the food industry.